About effects of anti-smoking campaing…
· Executive summary:
We have been contacted by the British Heart Foundation (BHF), and asked about the effects of anti-smoking campaign. Our representative sample is fifty five students between 20 and 24 years old, among whom 30 are women and 25 are men.
· Introduction:
This report will look at:Which members of the family smoke?
How many cigarettes a student smoke per day?Why and when they began to smoke?How effective are anti-smoking measures?
· Findings:
This executive survey for BHF by Lgs-Survey, found that 42.6 % of people questioned smoke regularly, what shows us that half of the students smoke. And only 73.1% of the students would like to stop smoking.
But how many cigarettes do they smoke per day? Equally with 34.6 % the students smoke on average per day between 5 and 10 cigarettes and between 11 and 20 cigarettes. Only 3.9 % of people smoke more than 20 cigarettes per day, and 26.9 % smoke less than 5 per day. It is necessary to remind that most of the respondents smoke on average half of a pack of cigarettes.
We questioned the persons about their family. In most of the cases very few parents and brothers and sisters smoke. At the level of the grand-parents this figure becomes very weak. Indeed the person who smokes most in the family is the father with 25.5 %, followed by the brother with 19.2 %. We see that the fact of smoking is more important at the male level than at the female level; only 13 % of the mothers smoke and 17.3 % for the sisters.
In a large number of cases the fact of smoking comes mainly from their adolescence when they were in school or in secondary school. They wished to be like as the friends, to be fashionable or to be different. This is the first reason. In other situations the fact of smoking comes from more personal and more painful problems.
For the persons questioned places and circumstance where they smoke most are the parties (when you drink you have to smoke, unavoidable). Secondly the level of stress of people increases consumption of cigarettes obviously, followed by school, a place where students smoke more.
For 48.9% of students warnings on packs of cigarettes are not enough effective, 37.8% think that Anti-smoking ads on TV are not efficient enough and Anti-smoking websites are not at all efficient for 59.1% of the students.
How to make young people aware of the danger of tobacco? A visit to the centres of cancer research can be more efficient? For 89.3% of students their state of health is the first element that can help them to stop smoking, followed by the price of cigarettes with 75%.
· Conclusion:
The media have to find other methods to communicate on the danger of tobacco because young people do not feel in danger.
· Recommendation:
Associations should have to give testimonies from persons touched by diseases due to the tobacco, in schools to make sensitive the young people.
Protect your skin and your teeth!
“Do not smoke makes sexy!”it is the slogan of the print ad of Deutsche Herzstiftung. I don’t really know what is it but it’s the message of this ad that I find interesting. In fact smoking spoils your health but spoil too your skin, such as show you it the difference between the tow apples: one red and shiny the other one is crease-marks all over its face and brown.
Smoking spoils your teeth too. This is a good print ad: you can see that the toothbrush is made up of 32 cigarettes as the number of teeth for an adult, and the toothpaste is ash of cigarettes. This ad wants to show we that smoking can damage your teeth.
It’s the same idea with this ad for Colgate and we can see that teeth are represented by the filters of cigarettes. To avoid stains of tobacco on your teeth and to have a brilliant smile you have to use Colgate.
To avoid THIS (teeth turned yellow by smoking): just stop smoking!!!
Smoking in pregnancy…
Because children should grow up healthy, www.kindergesundheit.de promote preventive health care in children. In fact the Child Health Foundation (Stiftung kindergesundheir in Germany, located in Munich), a charitable foundation fouded in 1997 by Dr Berthold Koletzko, supports researches based on child health.
One of their aims is the prevention of smoking. On this print ad is to denounce mother who smokes during when they are pregnant, because smoking involved problems concerning children and adolescents.
More than 20 percent of women, in the United States, smoke during their pregnancy and it is a major public health problem, because smoking during pregnancy can lead to serious health problem in newborns: low-birth weight, preterm delivery, cerebral palsy…
In fact, cigarette smoke contains more than 2,500 chemicals Smoking is very dangerous for your health! So stop smoking when you are pregnant… and just stop smoking!
Hi Cow-Boy!
This ad is a remake of the original ad for Marlboro of the 60′s, which you can see a cow-boy (the rugged cowboys known as the “Marlboro Men” in his “Marlboro Country”) on his horse. On this ad you can see that you must stop smoking before your children start. Your children should not become identified with you as you made it with ” Marlboro Men “
War on Smoking by the UK
This British advertising campaign, from British Heart Foundation (BHF), was a huge success. You can see on this ad a cigarette cut by a lancet and inside it is a smoker’s artery.Since this ad was aired on TV 62,000 people have visited the website.
This advertising campaign cost £4 million and wanted to show that smoking cause 114,000 deaths per year in the UK, and 30,000 due to cardiovascular disease. This advertisement appeared on billboards, on television and on pub beer mats. For the Public Health Minister “Those adverts have been a visual wake-up call to everyone about the dangers of smoking”.These adverts com from the BHF, and they want to declare war on smoking.
You can see the same idea (smoking damages your arteries) on this anti-smoking ad on television from BHF, in 2003 :
To offend for stop smoking : the way of the Spanish
http://www.20minutos.es/galeria is a Spanish website which show you lots of anti-smoking ads. These ads offend smokers and non-smokers, to quit them smoking or don’t start smoking. All these slogans on these ads are slogans that you can see on the packs of cigarettes, there are warming. There is a game with colour with the white (the fact of smoking), and the red (consequences of smoking) showing you that smoking is dangerous for your health.
In 2004 the European Comission launched images campaign which far packs of cigarettes. Thanks to a survey from psychology department, UNED, these two ads have more influence on people than the others that you can see on the website. The best image is a man with throat tumour.
You are a human cigarette!
It’s an anti-smoking ads from Germany… You can see that the leg of the man is a cigarette which is burning, at the same time as the man is smoking. It’s an explicit advertisement which show you that the cigarette is killing you gradually as glazing.
In the same logic, you can see on this ad an hole caused by a cigarette, in the red lips.
Cemetery from India
Since the ban on smoking in public areas, enterprises have created smoking room for smokers.
You can see that on this advert from Everest Brand Solutions, in India. This advert is called “Cemetery”. You can see on the advert two men smoking in area and above them it’s a scene of funeral. It is a good advert, a non common advert.
Anti-Tobacco campaign of the Nazis
During World War II, there was an anti-tobacco campaign of the Nazis in the 1940’s. Germany wanted to ban all form of tobacco: ban on smoking in public areas, ban on advertising, restrictions on tobacco rations for women. All these bans for racial and bodily purity! In 1930’s Germany had the strongest antismoking movement on the world.
Germany created also journal of the German anti-tobacco movement.
Anti-tobacco advertising
It’s an advertisement from US, but we know this ad in France..
