We have been contacted by the British Heart Foundation (BHF), and asked about the effects of anti-smoking campaign. Our representative sample is fifty five students between 20 and 24 years old, among whom 30 are women and 25 are men.

·       Introduction:

This report will look at:Which members of the family smoke?How many cigarettes a student smoke per day?Why and when  they began to smoke?How effective are anti-smoking measures?

 ·       Findings:       

This executive survey for BHF by Lgs-Survey, found that 42.6 % of people questioned smoke regularly, what shows us that half of the students smoke. And only 73.1% of the students would like to stop smoking.           

But how many cigarettes do they smoke per day? Equally with 34.6 % the students smoke on average per day between 5 and 10 cigarettes and between 11 and 20 cigarettes. Only 3.9 % of people smoke more than 20 cigarettes per day, and 26.9 % smoke less than 5 per day. It is necessary to remind that most of the respondents smoke on average half of a pack of cigarettes.           

We questioned the persons about their family. In most of the cases very few parents and brothers and sisters smoke. At the level of the grand-parents this figure becomes very weak. Indeed the person who smokes most in the family is the father with 25.5 %, followed by the brother with 19.2 %. We see that the fact of smoking is more important at the male level than at the female level; only 13 % of the mothers smoke and 17.3 % for the sisters. 

In a large number of cases the fact of smoking comes mainly from their adolescence when they were in school or in secondary school. They wished to be like as the friends, to be fashionable or to be different. This is the first reason. In other situations the fact of smoking comes from more personal and more painful problems. 

For the persons questioned places and circumstance where they smoke most are the parties (when you drink you have to smoke, unavoidable). Secondly the level of stress of people increases consumption of cigarettes obviously, followed by school, a place where students smoke more. 

For 48.9% of students warnings on packs of cigarettes are not enough effective, 37.8% think that Anti-smoking ads on TV are not efficient enough and Anti-smoking websites are not at all efficient for 59.1% of the students. 

How to make young people aware of the danger of tobacco? A visit to the centres of cancer research can be more efficient? For 89.3% of students their state of health is the first element that can help them to stop smoking, followed by the price of cigarettes with 75%. 

 ·       Conclusion:

The media have to find other methods to communicate on the danger of tobacco because young people do not feel in danger.

 ·       Recommendation:

Associations should have to give testimonies from persons touched by diseases due to the tobacco, in schools to make sensitive the young people.

            “Do not smoke makes sexy!”it is the slogan of the print ad of Deutsche Herzstiftung. I don’t really know what is it but it’s the message of this ad that I find interesting. In fact smoking spoils your health but spoil too your skin, such as show you it the difference between the tow apples: one red and shiny the other one is crease-marks all over its face and brown.

             Smoking spoils your teeth too. This is a good print ad: you can see that the toothbrush is made up of 32 cigarettes as the number of teeth for an adult, and the toothpaste is ash of cigarettes. This ad wants to show we that smoking can damage your teeth.  

It’s the same idea with this ad for Colgate and we can see that teeth are represented by the filters of cigarettes.  To avoid stains of tobacco on your teeth and to have a brilliant smile you have to use Colgate.

 To avoid THIS (teeth turned yellow by smoking):  just stop smoking!!!