Hi Cow-Boy!

October 30, 2007 at 9:05 am (Uncategorized)


This ad is a remake of the original ad for Marlboro of the 60’s, which you can see a cow-boy (the rugged cowboys known as the “Marlboro Men” in his “Marlboro Country”) on his horse. On this ad you can see that you must stop smoking before your children start. Your children should not become identified with you as you made it with ” Marlboro Men “


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War on Smoking by the UK

October 26, 2007 at 12:48 pm (Uncategorized)


This British advertising campaign, from British Heart Foundation (BHF), was a huge success. You can see on this ad a cigarette cut by a lancet and inside it is a smoker’s artery.Since this ad was aired on TV 62,000 people have visited the website.

This advertising campaign cost £4 million and wanted to show that smoking cause 114,000 deaths per year in the UK, and 30,000 due to cardiovascular disease. This advertisement appeared on billboards, on television and on pub beer mats. For the Public Health Minister “Those adverts have been a visual wake-up call to everyone about the dangers of smoking”.These adverts com from the BHF, and they want to declare war on smoking.

 You can see the same idea (smoking damages your arteries) on this anti-smoking ad on television from BHF, in 2003 :

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To offend for stop smoking : the way of the Spanish

October 13, 2007 at 1:57 pm (Blogroll)

http://www.20minutos.es/galeria is a Spanish website which show you lots of anti-smoking ads. These ads offend smokers and non-smokers, to quit them smoking or don’t start smoking. All these slogans on these ads are slogans that you can see on the packs of cigarettes, there are warming. There is a game with colour with the white (the fact of smoking), and the red (consequences of smoking) showing you that smoking is dangerous for your health.

In 2004 the European Comission launched images campaign which far packs of cigarettes. Thanks to a survey from psychology department, UNED, these two ads have more influence on people than the others that you can see on the website. The best image is a man with throat tumour.



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You are a human cigarette!

October 13, 2007 at 1:23 pm (Uncategorized)


It’s an anti-smoking ads from Germany… You can see that the leg of the man is a cigarette which is burning,  at the same time as the man is smoking. It’s an explicit advertisement which show you that the cigarette is killing you gradually as glazing.


In the same logic, you can see on this ad an hole caused by a cigarette, in the red lips.

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Cemetery from India

October 4, 2007 at 7:18 pm (Uncategorized)


Since the ban on smoking in public areas, enterprises have created smoking room for smokers.

You can see that on this advert from Everest Brand Solutions, in India. This advert is called “Cemetery”. You can see on the advert two men smoking in area and above them it’s a scene of funeral. It is a good advert, a non common advert.

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