War on Smoking by the UK

October 26, 2007 at 12:48 pm (Uncategorized)

bhf.jpg 

This British advertising campaign, from British Heart Foundation (BHF), was a huge success. You can see on this ad a cigarette cut by a lancet and inside it is a smoker’s artery.Since this ad was aired on TV 62,000 people have visited the website.

This advertising campaign cost £4 million and wanted to show that smoking cause 114,000 deaths per year in the UK, and 30,000 due to cardiovascular disease. This advertisement appeared on billboards, on television and on pub beer mats. For the Public Health Minister “Those adverts have been a visual wake-up call to everyone about the dangers of smoking”.These adverts com from the BHF, and they want to declare war on smoking.

 You can see the same idea (smoking damages your arteries) on this anti-smoking ad on television from BHF, in 2003 :

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1 Comment

  1. esclh said,

    Good post!

    A few mistakes:

    yours arteries > your…
    £4 millions > million
    death per year > deaths

    JH

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